Alas Doradas: Institutional Web Development and SEO Architecture for a Salvadoran Industrial Company
From not having an institutional web platform to having a website capable of organizing the company’s offering, strengthening digital visibility and working as a commercial contact channel.
Guadrón Quijano desarrolló para Alas Doradas una plataforma web institucional orientada a presentar su operación, ordenar su portafolio de productos, fortalecer su presencia en buscadores y crear un nuevo canal digital de contacto comercial mediante formularios con routing interno.
Challenge
Alas Doradas is a Salvadoran company dedicated to manufacturing absorbent paper products, including toilet paper, napkins and kitchen towels. Its portfolio serves both the consumer market and companies, institutions and industrial clients.
Despite having an established operation, market experience and a relevant product offering, the company needed to strengthen its digital presence through an institutional website capable of presenting its information clearly and in an organized way.
The challenge was not just to create a website. Alas Doradas needed a platform that could present its operation, organize its products, communicate its different business lines and open a digital contact channel for clients, companies, distributors and interested users.
Diagnosis
Guadrón Quijano identified that the website needed to serve an institutional, commercial and operational purpose at the same time.
For an industrial company, a digital platform should not only work as a corporate presentation. It should help organize information, strengthen the perception of formality, make product navigation easier and allow inquiries to reach the right internal areas.
The diagnosis defined three main needs: present Alas Doradas as a solid and reliable industrial company, structure its product portfolio by lines and segments, and create a digital contact channel capable of supporting commercial and institutional inquiries.
Solution
Guadrón Quijano developed an institutional website for Alas Doradas with an architecture designed to organize the company’s information and improve its search visibility.
The site structure made it possible to segment information by relevant business areas, including company information, products, home, institutional, industry, brands, social responsibility, environmental management and contact.
The product portfolio was also organized so users with different profiles could find information more clearly. A person interested in household products can navigate toward consumer lines, while a company, institution or industrial client can identify solutions related to their needs.
As part of the development, contact forms were implemented with internal routing logic, allowing inquiries received through the website to be directed to the right people within the organization.
Impact
The project allowed Alas Doradas to move from not having a proper institutional web platform to having a website capable of presenting its operation, organizing its portfolio and facilitating commercial contact.
The new digital structure helped turn the website into a more useful tool for different audiences: consumers, companies, institutions, distributors and industrial clients.
The implementation of forms with internal routing allowed the website to move beyond being only an institutional showcase and begin functioning as a digital contact channel for the company.
In addition, the site architecture was prepared for searches related to the paper industry, paper products, institutional products, toilet paper, paper towels, napkins and brands associated with Alas Doradas.
An institutional web platform was developed for a Salvadoran industrial company that previously did not have a proper website.
The website organized information by business segments, including home, institutional and industry.
Contact forms with internal routing were implemented to direct inquiries to the right people within the company.
The site architecture was structured with an SEO focus for searches related to paper products, proprietary brands, institutional solutions and industrial lines.
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